Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent! In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with "Million Dollar Waiter" Martin Fisher to unlock the profits of the economy's most stable demographic. Learn how to:

• Speak Their Language: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique values and desires.
• Leverage E-Factors: Uncover the key emotional forces that make affluent customers eager to spend (and keep spending).
• Build Million-Dollar Marketing Systems: Follow step-by-step instructions to create marketing strategies that generate consistent, high-value clients.
• Utilize Relationship Marketing: Discover the unique service, trust-building, and engagement techniques to foster long-lasting relationships.

Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.

Martin J. Fischer thrives off helping Entrepreneurs build successful and thriving businesses. He is the founder and creator of Waiternomics, a Direct Marketing Company. Over the years, Martin extracted invaluable marketing lessons from his career in hospitality, which he applied to both his online and offline consulting business. Martin lives in Henderson, Nevada.