Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple.Questions answered in the book:- The 4Ps or no P?- Brand purpose or corporate purpose?- Purpose or profit?- Top-down or bottom-up budgeting?- Global or local?- Top or bottom of the funnel?- In-house or the outhouse?- Agile or not?- Best of breed or one throat to choke?- Bigger or better?- Is an agency a cost or value?- Pay more or less for your agency fees?- Open tender or closed tender?- Math or Mad Men?- Personalising or mass marketing?- Creative or technology?- WFH or back to the office?- Net zero emissions or not?- Pitch your business before Christmas?