Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
Autorentext
Eileen Brown is CEO of Amastra, a media strategy consultancy. She is the author of the BCS book 'Working the Crowd', a writer on innovation and social business for ZDNet and an international speaker on the Internet of Things, media, online branding, and women in technology.Betsy Aoki is a Senior Technical Program Manager for metrics at Hulu and has previously worked as a Senior Program Manager for Bing and social media at Microsoft. Betsy has been named by ZDNet's Mary Jo Foley as one of Microsoft's Women Worth Watching, and has been listed as one of biztechtoday's top 25 influential business women of Seattle on Twitter.
Klappentext
In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
Inhalt
- Overview of the Digital Marketing Field
- The Role of the Digital Marketer
- Tools, Methods and Techniques
- Next Steps For The Digital Marketer
- A Day In The Life Of A Digital Marketer