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Chapter 27 includes:

What Does Public Relations Success Look Like?

The Hungry Media

- What Defines Media in Today's World?

- How to Talk the Talk: Using Media to Offer Your Target Market Real Solutions

- Determining What is Newsworthy: Creating Your Own News

Public Relations Tactics

- Engage!

- Get the Most out of Positive Patient Experiences

Selecting a Public Relations Agency or Independent Practitioner