The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

Chapter 28 includes:

Identifying the Threat

Be Prepared

Respond Quickly and with Authenticity

Anticipate To Avoid: Crisis Prevention and Preparation

Creating a Communications Crisis-management Plan

The Importance of a Trained Composed, and Prepared Voice

A Global Audience: How Social Media Platforms have Shifted the Rules

- Know Where You Sit

- The Power of Video

Crisis Response

- Initial Response

- Reputation Repair and Application of Lessons Learned