In this completely updated and revised edition, Go it Alone!
provides essential information for anyone who wants to get out of
the rat race and work as a free agent, or start their own business.
From the ins and outs of writing a business plan, to how to win
customer loyalty Geoff Burch in his usual provocative and anecdotal
style gives the common sense advice we've been waiting for.
Along with Geoff's missives and anecdotes, he provides excercises
and a resource directory. All of which make great reading and
inspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out how
to become a free agent.
Autorentext
Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Resistance is Useless.
Klappentext
What ?they? say about other Geoff Burch books:
RESISTANCE IS USELESS
?? his unconventional approach is winning fans at companies both large and small.? ? FINANCIAL MAIL ON SUNDAY
?? an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.? ? THE DAILY TELEGRAPH
??anyone can benefit from Geoff Burch?s wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.? ? THE CITIZEN
WRITING ON THE WALL
"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." -MANAGER
?? sets out to debunk myths, strip business of what he calls ?Third Way? speak and make it simple.? ?THE BUSINESS FT WEEKEND MAGAZINE
Zusammenfassung
In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for.
Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
Inhalt
Introduction.
Look Before You Leap - The Philosophy Bit.
On Your Own: Now What?
Money Troubles.
Swimming with the Sharks.
The Money Spinners.
Now Ask Someone to Buy Something.
How Can You Sell Them Anything if You Can't Get to See Them?
OK, So Now You're In, Then What?
Questions, Questions, Questions.
Customers - Who Needs Them?
Marketing.
Epilogue: The Zen of Going-It-Alone.
Further Reading.
Index.