Disruption comes without warning. By the time most people recognize it, it's already too late.
Disrupters at the Gate highlights the huge, world-shifting change arriving from unexpected places that turns business models and human behavior upside down.
Jeffrey I. Cole and Harlan J. Lebo offer a definitive exploration of how disruption happens, why it so often comes from unexpected outsiders, and why even the most powerful organizations consistently fail to see it coming or refuse to understand and acknowledge it.
As digital transformation, artificial intelligence, and global crises accelerate the pace of change, Disrupters at the Gate provides business leaders, policymakers, and curious minds with a clear-eyed framework for understanding disruption ? not as hype or theory, but as an enduring force that reshapes the world
Disrupters at the Gate takes the reader on a journey from the unlikely successes of ?two guys in a garage? to the spectacular failures of once-dominant companies. The book uses real-life examples to introduce a powerful method to anticipate and prepare for disruption.
Drawing upon decades of experience, Disrupters at the Gate illuminates, among many topics:
At no other point in history has disruption produced such a broad impact. Disruption shifts organizations, countries, and people's lives ? often with broad implications that can ripple through society. The impact of disruption can make companies and billionaires ? or break them.
Autorentext
Jeffrey I. Cole is one of the world's leading voices on media, technology, and the digital future, spending more than three decades tracking change and anticipating what comes next.
Cole founded the World Internet Project?the longest-running global study of online behavior, spanning 27 years in 35 countries?and now directs the Center for the Digital Future at the USC Annenberg School. As a UCLA professor, Cole taught more than 35,000 students and twice received the Distinguished Teaching Award.
Cole has advised four U.S. presidential administrations, the FCC, Congress, and the Department of Defense, along with global government leaders. His industry clients include Microsoft, Sony, WPP, Time Warner, AT&T, CBS, NBC, ABC, HP, Ericsson, and Coca-Cola. He co-founded the Global Disruption Investment Fund, identifying companies poised to disrupt and be disrupted.
In 2022, Cole received the Ellis Island Medal of Honor for Americans who dedicate their lives to community and the world.
Harlan J. Lebo is an award-winning journalist, historian, and author whose work has explored media, culture, and technological change for more than four decades. He has written extensively about the film and entertainment industries, journalism, and the evolution of media institutions.
A senior fellow at the Center for the Digital Future, Lebo is the author of several acclaimed nonfiction books and major studies on the impact of technology. His work is known for its depth of reporting, historical insight, and narrative clarity. In Disrupters at the Gate, he brings a historian's perspective and a journalist's eye to the stories of transformative change.