Isabel Serna is the founder of Black Lamb Studio, a Miami-based design studio with a focus on colorful patterns, illustration, fun stationery, and product design. She was formally trained as an industrial designer and her work can be found on wallpaper, wrapping paper, textiles, stationery, and various printed media. She has collaborated with brands such as Kate Spade, Hallmark, Travelpro, Mixbook, West Elm, and Figo Fabrics.