Chapter 2 from the Textbook of Urgent Care Management entitled: Developing the Business Plan includes:

- Before you start: Leveraging available informational resources

- The basic layout

- Cover page

- Executive Summary

- Company description

- Industry analysis

- Market analysis

- Competitor analysis

- Description of products and services

- Marketing strategy

- Implementation strategy

- Management plan

- Financial plan

- Biggest mistakes

- Adapting an online business plan template

- Conclusion