A nonprofit leader's guide for engaging millennials in all
aspects of a nonprofit organization
Written by Millennials about Millennials, Cause for
Change examines strategies for engaging Millennials as
constituents, volunteers, and donors, and focuses on how
organizations can realign themselves to better respond to this
group of 80 million strong. At the heart of this research-based
guide is the Millennial Development Platform, an action-based
rubric developed by the authors and included in each chapter to
help organizations create the infrastructure for a long-term
millennial engagement strategy.
* Examines how Millennials communicate, volunteer, take action,
influence their peers, and choose to give their time and money
* Explains how Millennials view their role in the workplace, and
how their approach is re-shaping nonprofit culture from within
Cause for Change profiles Millennials who have emerged as
dynamic leaders to create and manage movements in their
communities.
Autorentext
THE AUTHORS
Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation.
Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency.
Zusammenfassung
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization
Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.
- Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money
- Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within
Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Inhalt
List of Figures ix
Foreword: Th e Next "Greatest Generation" xi
Jean Case, CEO, Case Foundation
Preface xv
Acknowledgments xix
About the Authors xxi
O N E The Importance of the Next Generation and Why They Matter
to You 1
TWO Developing Your Millennial Engagement Strategy 19
THREE Generation Connected 41
FOUR A Call to Action 67
F I V E Peer Influence 93
S I X The Millennial Donor 115
SEVEN Millennials in the Workplace 139
EIGHT Millennials as Nonprofi t Leaders 165
Conclusion 191
Notes 195
Index 199