Everyone has the capacity to lead-not just those who fit the mold of what we have historically come to expect leaders to look and act like. When we recognize and cultivate leadership potential in those who may have been overlooked or marginalized, we can unlock the power of unrealized talent and transform teams, organizations, communities, and society.
In her book LEADERSHIP TYPES, Laura Barnard, the dynamic founder of BREAKTHRU Brands, challenges conventional views of leadership. She presents a broader range of qualities, characteristics, and strengths that define authentic and effective leadership, expanding beyond outdated stereotypes. Drawing on her deep insights into motivational psychology and her expertise in brand archetypes, Barnard invites you to explore the 12 distinct Leadership Types comprising The Spectrum of Leadership Empowerment, a modern and inclusive model for personal and organizational leadership development.
In service of her company's mission to advance gender, racial, and identity equity in leadership, Barnard provides a roadmap for individuals to discover and lean into their unique Leadership Type to build their influence and increase their impact. This journey leads to not only personal success, but also drives organizational transformation and systemic change. It does so by ensuring that every leader is seen, their voice is heard, and their contributions are valued.
Autorentext
Laura Barnard, the visionary Founder of BREAKTHRU, is on a mission to transform the leadership landscape. With an extensive background leading global brands, Barnard brings both business acumen and a transformative lens to leadership development. Her approach, influenced by her academic pursuits in Psychology at Harvard and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, blends strategic insight, deep listening, and a commitment to action, helping individuals and teams navigate pivotal moments, break through internal and external barriers, and lead in ways that multiply impact. As a former Division I athlete and a proud member of the LGBTQIA+ community, Barnard infuses her work with energy, collaboration, and a relentless drive for inclusivity. Barnard and her team at BREAKTHRU have partnered with hundreds of organizations to unlock leadership across diverse teams. Barnard's award-winning book, LEADERSHIP TYPES, features her proprietary model, the Spectrum of Leadership Empowerment, which is designed to expand the definition of leadership and encourage all of us to lead more authentically and effectively. Barnard is a sought-after keynote speaker and workshop facilitator, known for delivering compelling, research-based experiences that energize audiences and provoke real change. She has spoken at major industry conferences and has led transformative sessions for Fortune 500 companies, global nonprofits, and top-tier universities. Whether on stage or in the room, her ability to translate complex leadership dynamics into powerful, actionable insights leaves audiences both inspired and equipped to lead with greater clarity, confidence, and connection.