She's in the Advertising Hall of Fame. Her ad agency taught a duck to yell "Aflac!" She composed the Toys 'R' Us jingle that most Americans can sing by heart. In My Life in 30 Seconds, Linda Kaplan Thaler pulls back the curtain on forty years of creating advertising magic: writing a song with Stevie Wonder, interviewing Warren Buffett over a Cherry Coke, and getting millions of women to moan "Yes! Yes! Yes!" just from washing their hair. Funny, warm, and packed with bite-sized wisdom you can use, this is the rare memoir that proves life's biggest lessons don't take a lifetime-they take about thirty seconds.

"I couldn't put this book down. Linda Kaplan Thaler has packed a lifetime of working with extraordinary people, and unforgettable stories into teachable moments that are impossible to forget." - Cynthia Nixon, Actor and director

"I've spent a career telling other people's stories. And Linda's are among the best-funny and touching, filled with wisdom-with lessons on how to lead and succeed with kindness and empathy." - Deborah Norville, NYT best-selling author and Emmy-winning broadcaster

Linda Kaplan Thaler is an Advertising Hall of Fame inductee and the founder of the Kaplan Thaler Group, one of the fastest-growing ad agencies in American history. She created the Aflac duck, the Toys 'R' Us jingle "I Don't Wanna Grow Up," and the Herbal Essences "Yes! Yes! Yes!" campaign, among many others. She is the co-author of four bestsellers, including The Power of Nice and The Power of Small.