If you were panning for gold, you'd study the geology of the area to find the most likely location to stake a claim. In this book you'll learn the landscape of the modern indie publishing world. This book defines common terms, explains standard practices, provides links to needed resources, and lays out the general procedures for taking a book from a great bit of writing to something people can purchase.

Lisa is the owner of Heart Ally Books, an independent publishing company. Before that, she owned a website design company specializing in creating websites for authors. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She's most proud of her children, adores her husband, and seems to be constantly surrounded by cats.