Makes a key contribution from an economic standpoint to the understanding of tourism. Examining such issues as how tourism firms operate in national and global contexts, the effects of tourism on destination areas, the demand for tourism, and the interaction between tourism and natural environments, this comprehensive introduction explains how econ

1. The scope and limitations of economic analysis 2. The microfoundations of tourism demand 3. Empirical studies of tourism demand 4. The theory of tourism supply and its market structure 5. The structure, performance and strategies of tourism firms 6. Tourism in an international context 7. Tourism and environmental issues 8. Environmental valuation and sustainability 9. Conclusions