We shape mobility with words, and in turn, those words shape how we move, build, and experience our cities. In Mobility Language Matters, Marco te Brömmelstroet unveils the hidden power of language in defining the way we perceive transportation, infrastructure, and urban life. From technical jargon that reinforces car dependency to metaphors that limit our imagination, this book challenges the deep-seated narratives that drive mobility policies worldwide.

By dissecting historical shifts, institutional language, and dominant metaphors, te Brömmelstroet exposes how professional discourse solidifies certain mobility choices while sidelining alternatives. More than an academic inquiry, this book is a call to action-inviting readers to rethink mobility through a more human-centered, inclusive, and flexible language. Thought-provoking and deeply relevant, Mobility Language Matters empowers us to reframe the conversation and reclaim the way we move.

I am interested in how our thinking about mobility futures is structured through underlying narratives. And I aim to explore what happens if you change this. This work you can find and join via https://thelabofthought.co. In my work, cycling plays a pivotal role as a lens to study these narratives and to find new ones. Together with my colleagues we aim to 'bring knowledge about cycling from research to practice and back'. Check out all our educational and research products and our public engagement via https://www.urbancyclinginstitute.com