What if the real reason your hard work isn't creating wealth is that you're competing at all?

Most people spend their lives copying what already works, only to be trapped in crowded markets where competition quietly destroys every margin. No Rivals reveals a different path: the strategy of creators who escape competition entirely by building something genuinely new.

Drawing on economics, behavioral science, and the hidden playbooks of founders like the Wright brothers, Sara Blakely, and the team behind PayPal, Mateo Salvas shows how durable, compounding advantage comes not from imitation but from contrarian insight, focused execution, and the courage to build before the world grants permission.

• Why copying leads to commodity competition and creation is the only path to lasting returns
• How to escape the trap of perfect competition by building an economic moat
• The contrarian question that uncovers truths nobody else can see
• The small-pond strategy for dominating a market before scaling outward
• Why distribution is part of the product, not an afterthought
• The seven questions every venture must answer to avoid predictable failure

Stop competing on someone else's terms and start building a future only you can see.

Mateo Salvas is a writer and consultant of Spanish-Argentine background who specializes in decoding the hidden rules by which organizations, markets, and human communities actually operate. He studied cultural anthropology and the behavioral sciences at a leading U.S. university and earned a doctorate in the sociology of organizations. For more than ten years he worked as a field researcher and consultant, observing from the inside how successful entrepreneurs, politicians, artists, negotiators, and executives operate across different countries. Out of that experience came his central thesis: in any human situation, two games are being played at once. The surface game named by the rulebook, and the deep game of real power and real incentives. Today he runs a private practice for entrepreneurs and executives and writes books about how an adult comes to see the world as it actually is.