In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and analytics and grow a healthier financial bottom line.
Learn how to: •find customers willing to build a long-term relationship •invest in loyal customers without going bankrupt •understand the impact of pricing •explore the power of big data with common sense •discover deeper customer needs

MATT LINDSAY is president of one of the fastest-growing private companies in the United States, Mather Economics, which provides economic-consulting services to over five hundred news organisations in twelve countries, with the head office located in Atlanta, Georgia.

Matt has over twenty years of experience in helping businesses improve performance and drive revenue through economic modeling.

XAVIER VAN LEEUWE has over ten years of experience as a marketing executive at NRC, Telegraaf Media Groep, and de Persgroep. At the Amsterdam-based news organisation NRC, Xavier lead the transformation of his team by building a customer-centric and data-rich culture at a news organisation with 189 years of heritage. Prior to being a media executive, he worked for several years as a financial and political journalist in the Netherlands. Xavier started his career as a researcher for the United Nations in Geneva. He has been a speaker at several conferences in Europe, Asia, the United States, and South America. Xavier is an active marketing tech blogger for INMA.org and publishes a weekly free newsletter you can subscribe to at Changemediaforgood.com. Xavier holds a cum laude master's in Business Administration and a degree in Journalism from Erasmus University Rotterdam.

NRC Media is a Dutch news organisation that was founded in 1828. There are 7.5 million households in the Netherlands and 2.4 million newspaper copies distributed daily. NRC has over 265,000 active subscribers. Its news web site, NRC.nl, generates over 20 million monthly page views. The company has 360 employees, and its revenue ratio is 81 percent subscriber income and 19 percent advertising.

MATTHIJS VAN DE PEPPEL leads the data-intelligence and CRM team at NRC Media, a quality Dutch news organisation. He is responsible for bringing analytics into decision making and amplifying the voice of the customer. During his ten years in b-to-c marketing, he honed in on his skills to turn data into insights, marketing and value for companies and customers.