The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses.

This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).

Chapter 1 Introduction
Chapter 2 The Comprehensive Campaign
Chapter 3 Campaign Phases: Key Decisions and Tasks
Chapter 4 The Campaign Team
Chapter 5 Campaign Goals, Priorities, and Objectives
Chapter 6 Campaign Resources and Policies
Chapter 7 Executing the Campaign
Chapter 8 The Art of Fundraising
Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship
Chapter 10 Campaign Communications and Events
Chapter 11 Conclusion