The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.
Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:
- How professional calligraphers charge for their services
- Whether to charge flat rates or hourly rates
- When - and how - to offer discounts or freebies
- How to charge for commercial work, such as logo designs
- How to get the most bang for your advertising budget
- What goes into a fair project contract
- How to navigate copyright licensing and know your rights!
Titel
The Calligrapher's Business Handbook
Untertitel
Pricing & Policies for Lettering Artists
Autor
EAN
9780692879283
Format
E-Book (epub)
Hersteller
Digitaler Kopierschutz
Wasserzeichen
Anzahl Seiten
72
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