The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.

Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:

  • How professional calligraphers charge for their services
  • Whether to charge flat rates or hourly rates
  • When - and how - to offer discounts or freebies
  • How to charge for commercial work, such as logo designs
  • How to get the most bang for your advertising budget
  • What goes into a fair project contract
  • How to navigate copyright licensing and know your rights!

Titel
The Calligrapher's Business Handbook
Untertitel
Pricing & Policies for Lettering Artists
EAN
9780692879283
Format
E-Book (epub)
Digitaler Kopierschutz
Wasserzeichen
Anzahl Seiten
72