Written by two of the world's most well-known ROI (Return on Investment) gurus, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, non-governmental organizations, nonprofits, and businesses. These range from human capital programs to marketing initiatives, technology implementations, systems integrations, quality and lean processes, public health initiatives, procurement procedures, public relations events, risk management policies, economic development programs, corporate social responsibility projects, public policy programs, branding activities, innovation programs, customer satisfaction projects, and everything in between. In a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implementation. It addresses improvements throughout the process so that the project delivers optimum value. In addition to businesses, this book is appropriate for governments, NGOs, nonprofits, universities and healthcare organizations. As a reference for those who are seeking ways to assign value to what they have measured, the book will clarify and resolve much of the mystery surrounding the conversion of data to monetary values. Building on a tremendous amount of experience, application, practice, and research, the book will be based on the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this will be an indispensable guide for those who seek to understand accountability issues.

Patricia Pulliam Phillips, PhD is an internationally recognized author, consultant, and President and CEO of ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate level courses. She has been an author or editor of more than a hundred books and numerous journal articles.

Jack J. Phillips, PhD is Chairman of ROI Institute and a world-renowned expert on measurement and evaluation. Former bank president Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than a hundred books and hundreds of articles. His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.

Gina Paone joined the International Monetary Fund in February 2011 after nearly eleven years with the United Nations World Food Programme based in Rome, Italy and 10 years in the private sector in a marketing capacity based in Toronto, Canada. She is currently the Division Chief, Talent Acquisition and Operations. Ms. Paone holds a bachelor's degree in Business Administration from the University of Western Ontario in London, Ontario Canada and a Masters in Organizational Development from Pepperdine University in Malibu, California USA.

Cyndi Huff Gaudet, PhD, is Chair of the Dept. of Human Capital Development at The University of Southern Mississippi, a scholar-practitioner managing projects integrating Phillips ROI Methodology, and a recognized national expert helping organizations implement a systematic approach for developing human capital. Cyndi holds a Ph.D. in Human Resource Education and Workforce Development from LSU and ROI Certification.

HOW TO SHOW THE VALUE FOR MONEY for All Types of Projects and Programs In:

• Governments
• Nongovernmental Organizations
• Nonprofits
• and Businesses

The most thorough, comprehensive, and detailed explanation of showing the value for money in the public sector.

Written by the world's most well-known ROI (Return on Investment) experts, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, nongovernmental organizations, nonprofits, and businesses. In a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implementation. It addresses improvements throughout the process so that the project delivers optimum value.

As a reference for those who are seeking ways to assign value to what they have measured, this book clarifies and resolves much of the mystery surrounding the conversion of data to monetary values. Building on a tremendous amount of experience, application, practice, and research, this book is based on the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this is an indispensable guide for those who seek to understand accountability issues.

Value for Money:

• Lays the groundwork through the ROI Methodology, a unique and time-tested approach for assessing the value of investment in many areas in all types of organizations.
• Describes a results-based approach for project implementation while focusing on a variety of measures, categorized into five data levels: Reaction, Learning. Application and Implementation, Impact (tangible and intangible), and Return on Investment.
• Presents several ways to show value for money, in addition to calculating the ROI.
• Offers a discipline and step-by-step implementation for process improvement management, and many other areas within the organization.
• Useful not just for the professional but for the student as well, perfect for use in the classroom to teach ROI and the value of projects and programs.

Praise for Value for Money v

Foreword xxv

Preface xxvii

Value is Changing xxvii

Need for a New Approach xxviii

The ROI Methodology: The Enhanced Logic Model xxix

We Can't Measure Our Way to Success xxx

Flow of the Book xxxi

Acknowledgements xxxv

Authors xxxviii

1 The Value Evolution 1

The Value Shift 4

Why Now? 8

Challenges Along the Way 16

Final Thoughts 19

2 Six Ways to Show Value for Money 21

Six Ways to Show Value for Money 25

Barriers to Showing Value for Money 32

Final Thoughts 38

3 Needed: An Enhanced Logic Model 39

A Review of Models 42

Concerns about Current Models 47

How Does Your Current Model Stack Up? 60

Requirements for the Value for Money: A Measurement Process 64

ROI Methodology 65

Terminology: Projects, Solutions, Participants 66

Final Thoughts 67

4 Introducing the ROI Methodology 69

Types of Data 70

The Initial Analysis 75

Using Design Thinking to Deliver and Measure Results 77

The ROI Process Model 78

Operating Standards and Philosophy 87

Implementing and Sustaining the Process 87

Benefits of this Approach 88

Final Thoughts 91

5 Start with Why: Align Programs with the Business 93

Impact Measures are Critical 96

The Challenge 97

The Alignment Model 98

Payoff Needs 99

Business Needs 109

Final Thoughts 118

6 Make it …