Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:
Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Patricia Rich is a founder of EMD Consulting Group and has consulted throughout the country and overseas on fundraising, membership, planning, search, and nonprofit management issues for all types of organizations. She has been the president/CEO of the Arts and Education Council of Greater St. Louis and the director of planning and development at the Missouri Botanical Garden, being responsible for all phases of fundraising, membership and strategic planning, which she currently teaches at the University of Missouri-St. Louis.

Foreword
Preface
Acknowledgments
Chapter One: The Meaning of Membership
Chapter Two: Planning for Membership
Chapter Three: Membership and Fundraising
Chapter Four: The Membership Program
Chapter Five: Leadership, Management, and Staff
Chapter Six: Membership Acquisition
Chapter Seven: Membership Retention and Renewals
Chapter Eight: Direct Mail
Chapter Nine: Selling Memberships: The Art of On-Site Sales
Chapter Ten: Marketing the Membership Program
Chapter Eleven: Digital Marketing for Membership
Chapter Twelve: Benchmarking Success in Membership
Chapter Thirteen: The Math of Membership
Chapter Fourteen: What's Next in Membership
Appendixes
A: Planning Worksheet - Acquisition
B: Planning Worksheet - Renewals Current
C: Planning Worksheet - Upgrades
D: Planning Worksheet - Events
E: Planning Worksheet - Recordkeeping
F: List Trade Agreement with Mailing Organization
G: Membership Case Studies
Glossary
Index
About the Authors