ROE is a methodology developed to get the right people into the right seats and maximize your return on investment. Three distinct roles compose any successful organization, and those roles are determined by "Ways" of thinking and communicating: Way One, the visionary; Way Two, the strategist; and Way Three, the tactician.

Michael Rose is the founder of Return on Energy Inc. and CEO of both Rose Group Companies-Mojo Media Labs, a strategic marketing agency, and Marketing Candy(TM), a promotional agency. He also serves as an adjunct professor at Texas Christian University's Extended Education Department and has been a guest speaker at Southern Methodist University. A scientist by training, teacher by nature, and entrepreneur by spirit and drive, Michael brings both clients and audiences his unique perspective on business organization and communication. Michael's innovative, game-changing approach, centered around the proprietary concept of Return on Energy(TM), is born of his unorthodox viewpoint that turns business organizations on their side and teaches leaders and management a new way to achieve personal growth and business success. His powerful methodology serves as the focus of this book, which will change how people view their own places in business and life.