There's an old saying that goes "the squeaky wheel… gets the grease."
The saying may have been true at one point in time but now…
The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition?
Some will tell you it is easy now-a-days to create an on-line reputation
The author believes creating your on-line persona is important however, it is but one step at a self-promotional and marketing strategy.
Blow Your Own Horn! Personal Branding for Business Professionals delivers strategies to build your on-line presence and gain recognition in your community.
Your goal may be to raise your prominence at work to apply for a job you have been eying. Perhaps, your goal is to run for political office, but it seems no one knows who you are.
This book is for business professionals who want to raise their visibility in a crowded workplace or a personal interest venture.
Some will tell you blowing your own horn is bragging. The author argues against that belief. If we are to move forward and benefit from our accomplishments, we need to self-promote.
Blow Your Own Horn! Personal Branding for Business Professionals offers:
- Strategies for personal branding and marketing.
- Self-promotion utilizing Linkedin as a tool.
- Effective networking techniques for self-promotion.
- Self-promotion strategies related to job searching.
- On-line reputation management and…
- Additional social media venues that could be helpful to you in developing your personal brand.
Now is the time to let the world know what you have offer. It's time to start blowing your own horn! This book shows you how.
Autorentext
Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades. Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations. Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic. His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications. To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at http://raestonehouse.com.
Inhalt
Introduction
Personal Branding & Marketing
Personal Branding
Personal Marketing
Who Are You?
What Do You Stand For?
Are You Linkedin?
Linkedin Strategies for Personal Branding & Marketing
Reach Out and Link Somebody
Linkedin Professional Profile Assessment
Linkedin: But Wait... there's more!
Blow Your Own Horn On-line
II. Networking for Business Success
Networking for Business Success
Pre-Networking Phase
Creating your Elevator Pitch
Developing Your USP
How High Does Your Elevator Go?
It's All About You
Your Voice Mail Message
Live Face-to-Face Networking Phase
Business Card Care, Custody & Etiquette
Dress For Success
Whole Lotta Shaking Going On
Wear a Name Tag
Post Networking Phase
It's Coffee Time!
An Alternative to Attending Large Networking Events
Characteristics of Successful Networkers
Types of Introductions
Assessing Your Networking Effectiveness
On-line Networking: Social Media Overview
III. Self-Promotion When Job Searching
Self-Promotion When Job Searching
Creating Winning Resumes
Creating Cover Letters
Your Network Web
The Initial Interview Phone Call
Dress For Success Revisited
Organizing Your Presentation
The Follow-up Job Interview Phone Call
Basic Interviewer Personality Types
IV. On-line Strategies for Personal Branding & Marketing
On-line Reputation Management
Cyberbullying Prevention Strategies
Miscellaneous Self-Marketing & Promotion Tactics
How to Network on Social Media Like a Pro: Intro
Search Engine Optimization for Facebook
YouTube
Blogs vs Newsletters
Quora.com
Webinars
Summary & Conclusion
V. Networking Resource Files
VI. Personal Development Resource Files
VII. Job Searching Resources