A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today's visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live.
Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images.
This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.
Autorentext
Rick Williams is Chair of the Division of the Arts at Lane Community College in Eugene, OR. Julianne Newton is Associate Professor of Visual Communication in the School of Journalism and Communication at the University of Oregon.
Zusammenfassung
This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly reverse engineered the conservative's institutional networking strategy to plan and finance its resurgence. Progressive strategists have constructed an elaborate network of foundations, advocacy groups, and other institutions to advance their agenda. But where the conservatives relied on affirmative corporate support to help power their movement, the Progressive Left has used an anti-corporate strategy whose purpose is three-fold: 1. To reclaim the moral high ground of politics by challenging corporate power and influence. 2. To gain effective control over "e;other people's money"e; (e.g., pension funds, mutual funds) and use it to press for changes in corporate social policies. 3. To leverage this influence over corporate decision-making to change the direction of American politics and public policy. Biz War extends the argument of Manheim's 2001 book, The Death of A Thousand Cuts, by showing how anti-corporate campaigns have evolved from economically-oriented labor actions to ideological and programmatic political struggles. It details how the strategies and tactics crafted by organized labor are being employed with increasing effect by the political left. The book will be of interest to students of contemporary American politics, strategic communication, political movements, and business management. Likewise it will help corporate executives and financial analysts understand more fully the proxy wars and other attacks against their companies.
Inhalt
PREFACE. Knowing Before Words
ACKNOWLEDGMENTS
INTRODUCTION. The Integrative Mind
Clarifying Terms
Visual Intelligence
Musical Intelligence
Psychological Intelligence
Physiological Intelligence
Understanding a Key Point
PART I. Vision and Intelligence.
Understanding Intelligence as Intuitive and Rational
CHAPTER ONE. Seeking Dynamic Balance: The Shaman, The Scientist, and the Theologian
She-Bear: The Power of Integrating Visual and Verbal Communication
A Theory of Integrative Mind
Table 1. Key Terms
Table 2. Key Ideas
Table 3. Primary Intuitive & Rational Cognitive Processes
CREATIVE ONE. The Intimate Eye: Accessing Your Inner Vision Through Creative Visualization
The Goal: Enhancing Your Creative Abilities
CHAPTER TWO. Abu Rocks: Integrating Perceptual and Conceptual Realities
CREATIVE TWO. Visualizing a Personal Symbolic Portrait
The Goal: Creative Problem Solving
CHAPTER THREE. Art and Personal Development: The Quest for Balance
Art and the Integrated Individual
The Stages of Artistic Development
CREATIVE THREE. The Perceptual to Conceptual Leap: First Drawings
The Goal: Creative Decision Making
CHAPTER FOUR. Overcoming Intuitive Illiteracy: Accessing Your Whole Mind
Repetition Techniques & Perception
Rational Bias & Visual Response
The Second Nature of Consciousness
CREATIVE FOUR. The Yin/Yang of Drawing: Drawing Contours, Not Features
The Goal: Integrating Ways of Seeing and Knowing
CHAPTER FIVE. Ulysses in His Right Mind: The Historical Intuitive Mind
Julian Jaynes: The Bicameral Mind & the Ancient Intuitive Mind
Bogen & Sperry and Distinctive Cognitive Processing
CREATIVE FIVE. Drawing the Figure: One Contour, One Space at a Time
The Goal: Drawing What You See
CHAPTER SIX. Multiple Intelligences and Nonconscious Biases: The Contemporary Intuitive Mind
Howard Gardner:Multiple Intelligence Theory
Table 4. Comparison of Integrative Mind and Gardner's Multiple Intelligences
The Nature of Holistic Processing
Damasio: Nonconscious Mind and Behavior
Table 5. Visual/Spatial Intelligence
Table 6. Intrapersonal Intelligence
Table 7. Interpersonal Intelligences
Table 8. Bodily Kinesthetic Intelligence
Table 9. Musical Intelligence
Table 10. Naturalist Intelligence
Table 11. Complementary/Parallel Systems of Knowing
Bringing It All Together
CREATIVE SIX. Bringing It All Together: Drawing for Real
The Goal: Seeing Results of Cognitive Balance
PART II. Visual Illiteracy and Education. What We Don't Learn
CHAPTER SEVEN. The Square Peg and the Round Hole: Education and Intuitive Intelligence
The Contemporary Vision
Cultivating the Intuitive
The Rational Side of Visual Literacy
The Intuitive Side of Visual Literacy
The Need for an Integrative New Approach
Table 12. Omniphasic Visual Literacy
Beyond Visual Literacy: A Holistic Approach to Being, Seeing, Knowing, and Creating
In Conclusion
Table 13. Summary of Theories Relevant to Omniphasism
CREATIVE SEVEN. Designing Shapes: Concept in Visual Form
The Goal: Communicating Concepts Visually
CHAPTER EIGHT. Visions in Voice: Language and the Intuitive Mind
Visions in Voice
Written Language
On Sounds and Signs
Words as Balanced Ways of Knowing
The Sounds of Words
The Form of the Presentation
Conclusion
CREATIVE EIGHT . The Visual Word: Giving Vision to Voice
The Goal: Integrating Visual and Verbal
CHAPTER NINE. Insight Out: Dreams and the Nonconscious Mind
An Example
The Role of Dreams in Human Knowing
Miguel de Cervantes: Another Great Dreamer
What Science Has to Say
Historical Foundations of Dreams
Contemporary Research about Dreams
CREATIVE NINE. Dream Visions: Insight Out
The Goal: Understanding Mental Imagery
CHAPTER TEN. Sharing the Vision:Photography as a Medium of Balance
Photographic Truth
Technique in Photography