Vorwort
The story of one of Britain's most successful companies, told by the people at its heart.
Autorentext
Sarah Ryle works in Tesco's Corporate Affairs team. She read history at Oxford University and trained as a journalist on a local evening newspaper in Bath. She was a business and economics reporter at the Guardian for two years, and retail correspondent and consumer affairs correspondent at the Observer for eight years. She lives in London.
Klappentext
'For ninety-three years, Tesco has been serving customers in this country. In the life of the company, we are all only here for a short while. But in our time together, we can touch the lives of millions of people and make as big a contribution as any politician or government. It's an incredibly precious responsibility that we hold.' Philip Clarke, chief executive, October 2012
'When you get to be as big and as successful as Tesco has become, people put a sort of sheen on the journey as if the place we got to was inevitable. But it really wasn't. I think it's important that Tesco's story is told honestly because there were moments when we could just as easily have gone the other way. That we didn't came as a big surprise to plenty of people who predicted that others would be the winners in what is still one of the most competitive markets in the world.'
Sir Terry Leahy, former chief executive, February 2011