From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

EUR Guerilla marketing
EUR Marketing to Boomers and Latinos
EUR Online marketing
EUR Targeted-but-affordable direct mail
EUR Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
EUR Practical, do-it-yourself distribution strategies
EUR Analysis of business segments and trends, and much more.

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and as a consultant for Adams Advertising Streetwise Advisor.