When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
Titel
Post-Acquisition Marketing
Untertitel
How to Create Enterprise Value in the First 100 Days
Autor
EAN
9781544519951
Format
E-Book (epub)
Hersteller
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
1.3 MB
Anzahl Seiten
134
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