Today's "managerial" capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.
Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach-"distributed" capitalism. The Support Economy is a call to action for every citizen who cares about the future.
Autorentext
Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School. She is the author of the critically acclaimed In the Age of the Smart Machine: The Future of Work and Power.
James Maxmin was Chairman and CEO of Volvo-UK, Thorn Home Electronics, and Laura Ashley PLC. He founded the investment company Global Brand Development and is currently a director at Mast Global. Zuboff and Maxmin are married and live in Maine with their two children.
Inhalt
The Support EconomyPreface
Introduction One: Building the Chasm
Part One. Challenge: New People, New Markets Two: Dreaming Economic Revolution Three: How Managerial Capitalism Made New People Four: The New Society of Individuals Five: The Individual as History's Shock Absorber Six: The Individuation of Consumption
Part Two. Crisis: Old Organizations Meet New People Seven: The Transaction Crisis Eight: Organizational Narcissism: Products, Pyramids, and the Legacy of Contempt Nine: Rediscovering the End Consumer, Over and Over Again
Part Three. Emergence: The New Enterprise Logic Ten: The Digital Bridge Eleven: Conceptualizing the New Enterprise Logic: The Metaprinciples of Distributed Capitalism I Twelve: The Inner Workings of the New Enterprise Logic: The metaprinciples of Distributed Capitalism II
Notes Index