The volume brings together robust theoretical underpinnings and corresponding empirical evidence through real-world case studies, paving ways through which technology-driven innovation could be infused into sustainable strategies across various industries. It has been targeted at academics, managers, policy makers, entrepreneurs, and students, making it a scholarly reference as well as a practical guidebook, equipping readers to navigate digital complexity and align organizational goals with the global sustainability imperative.
Autorentext
Dr. Smitha Girija, Professor of Marketing, brings 25 years of expertise in teaching, research, and academic leadership. She has led teams in strategic leadership positions as Dean and Director across various institutions and has successfully spearheaded national accreditation and international partnerships. An expert in the areas of consumer behaviour, innovation, and retail management, she comes with global experience as a
visiting professor at the International School of Management, Germany. She has initiated and executed customised Management Development Programs, offered MOOCs and is a certified peer reviewer for (SAQS) South Asian Quality Standards. As an academician she champions quality, global collaboration, institutional excellence, strategic leadership and academic excellence.
ORCID: https://orcid.org/0000-0001-6019-3922
Dr. Swati Sisodia is a distinguished academician, researcher and editor, currently serving as Assistant Professor at the School of Management, GD Goenka University, Gurugram. With over seven years of experience, she has contributed significantly to Human Resource Management, Organizational Behaviour and Sustainable Management Practices. Her research interests span employee engagement, transformational leadership, employability skills, entrepreneurial ecosystems, and technology-driven innovation. She has published
in SCOPUS-indexed and ABDC-listed journals, contributed book chapters and authored A Textbook on Operations Research (2025) aligned with NEP 2020. Dr. Sisodia is also Co-Principal Investigator of an ICSSR-funded project on MSME entrepreneurship in post-Article 370 J&K, reflecting her commitment to impactful, applied research.
Beyond research and editorial work, she mentors Ph.D. scholars, designs curricula, and conducts workshops that bridge academic theory with practical application. Her dedication to advancing knowledge, fostering innovation, and promoting sustainable practices positions her as an influential leader in management education and research.
ORCID : https://orcid.org/0000-0002-6134-4646