An inspiring and revelatory guide to starting and scaling a small business, from powerhouse duo Stacey Abrams and Lara Hodgson
Like many business owners, renowned politician and activist Stacey Abrams didn't start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant-her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm-named Insomnia Consulting because they did their best thinking at 3:00 a.m.-and then another business, and then another.
Fifteen years into their entrepreneurial journey together, they have tackled the obstacles that many business owners face: how to grow sustainably, hire thoughtfully, and keep up with the Goliaths in your industry.
Now, for the first time, Stacey and Lara share their inspiring and relatable personal story and lessons learned the hard way to show how every business owner can confront the forces that conspire to keep small businesses small. Lauded for her "resilient, visionary leadership" (Barack Obama) and celebrated as a "passionate advocate of democracy" (Madeleine Albright), Stacey now brings her fierce sense of justice to the challenges that America's business owners face. Level Up arms readers with the confidence, know-how, and savvy to overcome the obstacles that hold their businesses back.
Autorentext
Stacey Abrams is a leading politican and New York Times bestselling author. She served eleven years in the Georgia House of Representatives, seven as Minority Leader, and became the 2018 Democratic nominee for governor of Georgia. As a serial entrepreneur with business partner Lara Hodgson, Abrams co-founded Insomnia Consulting and Nourish, Inc., serving as COO, and NOW Corp serving as Senior Vice President.
Lara Hodgson is President and CEO of NOW Corp, serves as an Entrepreneur in Residence at Harvard Business School, and is an internationally recognized speaker, leading seminars on creativity, innovation, and access to capital.
Heather Cabot is an award-winning journalist, speaker and former ABC News correspondent. Cabot is the author of The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream (Currency, 2020) and co-author of Geek Girl Rising: Inside the Sisterhood Shaking Up Tech (St. Martin's Press, 2017). She serves on the Columbia University Graduate School of Journalism Alumni Board.
Klappentext
A must-read guide for small business owners navigating a critical turning point: when you either level up or give up.
It's never been easier to start a business--and it's never been harder to scale it. Half of new businesses in America don't make it past five years. Stacey Abrams and Lara Hodgson want to help today's entrepreneurs beat the odds by revealing the unseen tethers that keep small businesses from growing and thriving.
Drawing on firsthand experience starting and scaling multiple companies over nearly two decades, Now® cofounders Abrams and Hodgson crystallize their hard-won advice into a single how-to, got-to guide for small business owners. In Level Up, they share intense behind-the-scenes stories of building their own businesses, as well as actionable, get-it-done principles for founders looking to propel their ventures forward.
This is straight talk from the trenches on real issues like hiring, identifying a revenue strategy, recognizing when growth is a trap, and managing cash flow, from a duo that's been there. Abrams and Hodgson also elevate and share the experiences of other successful founders including, Jules Pieri of The Grommet, Alisa Clark of Glory Professional Services, and Sheila Jordan of Knowledge Architects.
New businesses started by entrepreneurs drive net new job growth. Yet, for the last four decades, startups have increasingly struggled to overcome a system of red tape and barriers to capital and commerce. As a new generation of founders launches a flurry of firms in the wake of the pandemic recession, Abrams and Hodgson offer key insights and support to help entrepreneurs break free and get to the next level.