Why going global is critical-and inevitable-for your
association's growth and survival
Multiple case studies of associations that have entered the
global arena will be included. The Association Guide to Going
Global demonstrates how many associations have used globalization
to their advantage, finding that increasing their reach and
influence on an international scale has allowed their organizations
continued success.
* Underscores how the advantages of changes outweigh the
risks
* How adapting to new market trends is an act that cannot, and
should not, be avoided
* Offers a problem-solution guide to potentially intimidating
questions about the process
* Explains how small associations may often have an advantage
over large corporations due to flexibility
* Coverage features topics including an overview of problems
encountered, structure, funding/financing, language and culture,
endeavors in specific countries, successes and failures, and what
it means to truly become global.
Avoid mistakes made by other organizations by going global and
ultimately following the paths of those who accomplished their
goals.
Autorentext
STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.
Klappentext
Praise for The Association Guide to Going Global
"Whether you are looking to take your organization global or you are already there, you will gain additional insights by reading this book. It is must reading for any board member or executive." James Zaniello, President, Vetted Solutions
"It is impossible to exaggerate the importance and timeliness of this superb book! For years, I have been part of the association community and worked hard to figure out how to best move onto the global stage and watched hundreds of my fellow CEOs and staff struggle to do the same. Now, finally, Steve Worth provides an excellent resource for moving from idea to implementation.This in-depth, well-written book will guide your journey and provide a road map for critical conversations about going global with boards, staff, and other association stakeholders."Susan Sarfati, CEO, High Performance Strategies; founding CEO,The Center for Association Leadership; former executive vice president,The American Society of Association Executives; former CEO,The Greater Washington Society of Association Executives
"In this seminal book, Steve Worth provides both the opportunity and obligation for associations to globalize. He clearly demonstrates that associations are unique with regard to having a mission focus as they cross borders. However, that is not to say they should act in an unprofitable way, and he provides insightful steps for every association leader to follow as they undertake the adventure. I only wish I had such a reference and these expert resources ten years ago when I began the globalization journey!"Brian J. Glade, SPHR, GPHR, Vice President,Society for Human Resource Management (SHRM)
Increase your association's reach. Boost your organization'scontinued success on an international scale. Discover why going global is critical to your association's survival. Do it all with thewide-reaching guidance found in The Association Guide to Going Global.
Zusammenfassung
Why going global is critical-and inevitable-for your association's growth and survival
Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.
- Underscores how the advantages of changes outweigh the risks
- How adapting to new market trends is an act that cannot, and should not, be avoided
- Offers a problem-solution guide to potentially intimidating questions about the process
- Explains how small associations may often have an advantage over large corporations due to flexibility
- Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.
Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.
Inhalt
Foreword by Virgil R. Carter.
Introduction.
Chapter 1 Why Go Global?
Long-Term Implication of Current Trends.
Leading the Way in a Flattened World.
The Rise of SMEs in the Global Arena.
Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation.
Outwit, Outplay, Outlast: Today's Associations Need Creativity, Imagination, and a New Focus to Survive.
Putting the Market in the Driver's Seat.
Is a Global Strategy Beyond Your Means?
Associations Could Profit from Global Opportunities.
Assisting Countries in Need With Associations' Missions.
Making the Case to Go Global.
Rising to the Challenge.
Chapter 2 Common Problems in the Global Arena.
Globalization in the New Millennium.
Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs.
Global Localization.
Sorting Out What Is Global from What Is Local.
Chapter 3 The Structure of the Globalized Association.
A Regional Development Strategy.
Buy-in Through Collaboration.
Bigger May Not be Better for Associations Planning to Go Global.
Strategic Alliances and Sister Companies.
Regional Structure, Board Members, and Localization.
What Is Fair in a Global Democratic Governance Structure?
Leadership in a Consensus-Based Environment.
Chapter 4 Funding and Financing.
Sources of Income.
Mixed Signals on Globalization.
The Globalization Dilemma.
Moving from Corporate Sponsorship to Corporate Partnership.
Chapter 5 Language and Culture.
Cross-Cultural Deal Making: Don't Take "Yes" for an Answer!
Language and Policies Relating to Languages.
Guarding Your Intellectual Property Rights.
Should Your Brand Be Scrubbed Clean of Any Cultural Bias?
Foreign Representatives.
Term Limits.
Flexibility and the Ability to Make Mistakes.
Being True to Your Word.
When in Rome.
The Tug of War between Local and Global.
Chapter 6 Endeavors in Specific Countries.
Global Strategies Begin with Research.
Entering the Chinese Market.
Succeeding in India.
Special Challenges in Transatlantic Relations.
Following the Flag.
Relative Merits of These Markets.
The Fee-for-Service Model Migration.
Chapter 7 Successes and Failures: Key Ingredients to Globalization Success.
Action Plans for Globalization Success.
A Look at Four Options.
Costs versus Benefits of Each Model in Four Overseas Market Categories.
Chapter 8 Final Thoughts on Truly Becoming Global.
Globalization Is Survival: Becoming Global as an Antidote to Stagnant or Declining Markets.
Globalization Is a New Opportunity: Becoming Global Is Not Just for the Wealthy…