Apply psychology and behavioural science to your designs
We design to influence behaviour. Whether the goal is to encourage a purchase, spark curiosity, or inspire action, effective design depends on understanding how people think, decide, and engage. Designing without insight into human behaviour is like navigating a new city without a map-results are often inconsistent, confusing, and inefficient.
Combining scientific research with practical, real-world examples, this guide helps you create more intuitive, engaging digital experiences. You'll learn how to design apps, software, websites, and products that align with the way people think, make decisions, and interact with the world around them.
Explore questions such as:
- What captures and holds attention?
- What makes memories stick?
- Which matters more: peripheral or central vision?
- Can you predict the types of errors people will make?
- What is the limit of a person's social circle?
- What is the optimal line length for text?
- Are some fonts more effective than others?
Preview pages to 100 Things Every Designer Needs to Know About People >
Autorentext
Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.
Klappentext
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.
Apply psychology and behavioral science to your designs.
Here are some of the questions this book will answer:
. What grabs and holds attention.
. What makes memories stick?
. What is more important, peripheral or central vision?
. Can you predict the types of errors people will make?
. What is the limit to someone's social circle?
. What line length for text is best?
. Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.