This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
Thomas Andersen studied business administration with a focus on marketing and organization at the Free University of Berlin and wrote his master thesis on comparative advertising. After a career in marketing and sales in the confectionery, household goods, cheese and cosmetics industries, he founded his startup consultancy Andersen Marketing KG in Berlin in 2004. He is a passionate networker, coach and mentor for startups and since 2005 a lecturer at the HTW Berlin for marketing and soft skills. Thomas lives in Berlin/Germany and enjoys the multinational startup scene there.
Autorentext
Thomas Andersen studied business administration with a focus on marketing and organization at the Free University of Berlin and wrote his master thesis on comparative advertising. After a career in marketing and sales in the confectionery, household goods, cheese and cosmetics industries, he founded his startup consultancy Andersen Marketing KG in Berlin in 2004. He is a passionate networker, coach and mentor for startups and since 2005 a lecturer at the HTW Berlin for marketing and soft skills. Thomas lives in Berlin/Germany and enjoys the multinational startup scene there.
Autorentext
Thomas Andersen studied business administration with a focus on marketing and organization at the Free University of Berlin and wrote his master thesis on comparative advertising.
After a career in marketing and sales in the confectionery, household goods, cheese and cosmetics industries, he founded his startup consultancy Andersen Marketing KG in Berlin in 2004.
He is a passionate networker, coach and mentor for startups and since 2005 a lecturer at the HTW Berlin for marketing and soft skills.
Thomas lives in Berlin/Germany and enjoys the multinational startup scene there.
Titel
Confessions of 2 Dinosaurs
Untertitel
Timeless Lessons in International Marketing and Sales
Autor
EAN
9783756882939
Format
E-Book (epub)
Hersteller
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
0.78 MB
Anzahl Seiten
282
Unerwartete Verzögerung
Ups, ein Fehler ist aufgetreten. Bitte versuchen Sie es später noch einmal.