The Rise of Local Heroes in Retailing - Thomas Rudolph, Dieter Berninghaus

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E-Book (pdf) The Rise of Local Heroes in Retailing von Thomas Rudolph, Dieter Berninghaus

The Rise of Local Heroes in Retailing Thomas Rudolph, Dieter Berninghaus E-Books Englisch

Optimize your growth strategy: Today, many companies consider internationalization as a good opportunity for an increase in turnover and growth. However, as famous examples have shown, even large companies are sometimes outperformed by indigenous incumbents that have an extensive knowledge about the local markets and their customers. With the help of 10 case studies, this book addresses the phenomenon of these so-called "local heroes".

Autorentext

Prof. Dr. Thomas Rudolph (University of St. Gallen); Dr. Ernst Dieter Berninghaus (Migros Genossenschafts-Bund, Zurich)

Titel

The Rise of Local Heroes in Retailing

Untertitel

Growing faster than your Competitors

Autor

Thomas Rudolph

Dieter Berninghaus

EAN

9783110414233

Format

E-Book (pdf)