Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain environment.

Drawing on ground-breaking research into adaptive strategy, this book introduces compelling tools to help design responsive strategic organizations by cultivating global strategic democracy. Written by two leading scholars, this book provides models to inform strategic decisions through the aggregation of frontline information.

With a wealth of illustrative case examples supplementing unique research, this text is essential reading for students of strategic management and provides illuminating insights for the reflective practitioner.

Torben Juul Andersen is Professor of Strategy and International Management and Director of the Center for Global Strategic Responsiveness at Copenhagen Business School, Denmark.

Carina Antonia Hallin is Assistant Professor of International Business and Founder of the Collective Intelligence Unit at Copenhagen Business School, Denmark.

1. Effective multinational responses combining intended and emergent actions 2. The dual pressures for integration and responsiveness 3. Organizing to deal with a dynamic global context 4. Using frontline stakeholders to sense the environment 5. Balancing a corporate mandate with local responses 6. Integrating local exploratory responses 7. Interactive leadership to harness local engagement 8. Democratizing the multinational corporation