This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Winston, William

Contents
Preface

• Part 1: General Issues Topic in Health Care Marketing
• Part 2: Marketing Tools in Health Care
• Part 3: The Marketing Research
• Part 4: Advertising
• Part 5: Marketing Applications and Case Studies