Yuan provides a comprehensive exploration of how Chinese government agencies leverage microblogs to shape public opinion, manage crises, and construct national identity.

Through in-depth analysis of real cases, it unravels the discursive strategies, linguistic features, and cultural nuances that define public dialogue within China's unique socio-political context. By blending cutting-edge discourse analysis with pragmatic and cultural perspectives, this book offers valuable theoretical frameworks and practical tools that provide actionable insights into effective government-citizen interaction, image repair techniques, and empathetic public communication-essential skills for professionals in governance, public relations, and policy-making.

An essential book for scholars and students in communication, linguistics, and political science, as well as practitioners in government social media and public administration, and those interested to understand or influence public discourse in China and beyond.

Zhou-min Yuan is a Professor at the Department of Applied Foreign Language Studies and School of Foreign Studies, Nanjing University, China.